THE HOUSE OF FARAFINA IS UNDERWEAR WITH A VOICE.

FROM WEST AFRICAN HERITAGE AND NORDIC DESIGN, EACH PIECE CARRIES POWER, PRIDE, AND DEFIANCE.

MADE FOR THOSE WHO REFUSE TO BE INVISIBLE.

THE FOUNDER

At the heart of THOF is Samira Sekou Konate, a Malian woman whose roots run deep in the earth of Mali but whose eyes see beyond borders, beyond limitations. She grew up between two worlds, one of vibrant African heritage and one of Scandinavian modernity. It began, like so many of ours, with feeling invisible. With walking into lingerie stores and walking out empty-handed. Not because she didn’t want beautiful things, but because beautiful things weren’t made for her body. Not her full bust. Not her wide hips. Not her curves. And certainly not her culture.

THE HOUSE OF FARAFINA is not just a name or a brand. It’s a movement. A movement to reclaim comfort, to celebrate every curve, and to infuse cultural pride into what women wear under their clothes. We’re about creating a legacy that encourages every woman to embrace herself fully, without apology, and without compromise.

Samira Konate